I am frequently asked how a lawyer can differentiate herself in her clients’ and potential clients’ eyes. Given that in any city there are many talented lawyers in each practice area, the question is a good one. Seth Godin might ask: How can you be “remarkable” in your clients’ and potential clients’ eyes?

To be “remarkable,” you must do things most other lawyers are not doing. Lawyers I coach are likely surprised when I tell them that the one skill that will easily differentiate them is how well they listen.