One Sure Way to Lose Business and Never Get a Recommendation


Have you ever heard of a lawyer overselling himself, or his firm, to get a client? I hear about that happening and while it may work to get the one matter, in the long run, it actually hurts the lawyer and firm. It reminds me of my experience in 2012 at one of the top golf courses in the world.

In January, 2012, Nancy and I sat through a timeshare pitch at an upscale property that included one of the top golf courses in the world. We had played golf there in 2011 and loved the experience. While we loved golfing there, Nancy and I were not a good fit to buy a timeshare unit there.

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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