Online Celebrity Endorsements in Canada, the US and the UK

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In the UK, the Daily Mail is reporting that the Office of Fair Trading (OFT) will be monitoring celebrity tweets for undisclosed paid endorsements (hat tip: THR, Esq.):

Dozens of celebrities, including actress Liz Hurley and singer Lily Allen, face possible court action over claims that they are endorsing luxury items on their internet blogs and Tweets without declaring that they have been paid by the companies concerned.

Actors, pop stars and TV presenters who fail to mention that they have a financial interest in ‘plugging’ goods such as cars or perfumes online could be contacted by the Government’s consumer watchdog in the coming weeks. ... [OFT] enforcement officers are examining possible breaches of the law by celebrities involved in secret deals with manufacturers of luxury goods.

Please see full article below for more information.

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Topics:  Celebrity Endorsements, Endorsements, FTC, FTC Endorsement Guidelines, Social Media

Published In: Antitrust & Trade Regulation Updates, Communications & Media Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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