Onsite SEO Tip #3 – XML Sitemaps for Lawyers



What Is A Sitemap?

“Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, a XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process.”

- Google

You can see our sitemap in the footer of our website or in the image shown here:

sitemap location

How To Install A Sitemap On Your Law Firm’s Website

If your website is built on the WordPress CMS you can easily add a sitemap to your website with a simple plugin installation.

1. Go to Plugins
2. Add New
3. Search “Google XML Sitemap”
4. Install
5. Activate

That’s it.

Video Installation Tutorial

Click here to view video.

Why is it important for your law firm’s SEO?

A sitemap lists URLs for a site that are available for crawling. Additionally, the meta-data about each URL on your site is typically included (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

Here’s what Matt Cutts has to say in reference to sitemaps and SEO:

Click here to view video.

Topics:  Business Development, Marketing, SEO, Websites

Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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