Opt-in not an option: How to comply with the new anti-spam law


Canada’s new anti-spam law (the CASL) is expected to come into force later this year. This Act is designed to create a safer online environment for individuals and businesses in Canada.

From a business perspective, it will change how some routine daily activities – such as distributing commercial electronic messages (CEM) to customers – are executed.

Currently, a majority of businesses rely on implied consent when they send CEM to customers. If the customer doesn’t opt out then consent is considered to be implied.

CASL will mark Canada’s movement from an opt-out to an opt-in system for the receipt of CEM, requiring express consent from the recipient. While specific exceptions and transitional provisions will provide time to adapt, it is never too early to prepare for the new regime.

To read the full article, view the PDF.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Lawson Lundell LLP | Attorney Advertising

Written by:


Lawson Lundell LLP on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.