Optimize your mobile landing pages with best practices for conversion

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For attorneys, mobile websites are becoming a requirement rather than a fancy add-on. Mobile devices are ubiquitous. People are increasingly opting to search with mobile devices in their homes and offices even when a desktop or laptop computer is available. Google estimates that by 2014, more people will be accessing the Internet with a mobile device then with a PC.

Although the percentage of traffic your firm receives from mobile websites is likely still small, it is also valuable. Visitors from mobile devices are more likely to convert. According to the 2011 Google Mobile Movement study, 88% of visitors coming from mobile searches act within 24 hours. And roughly 70% act immediately – within an hour.

If the statistics are all pointing to an upward trend in mobile users, being prepared will help your firm capitalize on those valuable clicks. Mobile users want, need and expect different things than those who access your site in a more leisurely environment from a PC or laptop. These users spend very little time on a site. They are not there to browse but to find the information they need quickly – part of the reason they convert so well if that information is easily accessible.

Simple, targeted adjustments to your firm’s mobile landing page can make a big difference. Here are some mobile landing design best practices. CONTINUE READING

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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