On 10 November 2021, the UK Supreme Court handed down its long-awaited decision in Lloyd v Google LLC. In what will be seen as a landmark decision in the fields of data protection and collective actions in the UK, the Supreme Court found unanimously for Google and overturned the decision of the Court of Appeal. The Supreme Court’s decision was also contrary to the Information Commissioner’s preferred outcome. The claim will not now proceed (at least as currently formulated).