Pinterest announced on its blog last week that it would be expanding its current bundle of rich pins to include article pins. Article pins will contain additional information, like the headline, author, story description and link to the article, within the pin itself. The feature will be rolled out over the coming months, with larger publishers already seeing access to the new pins.
Previously, when a publisher pinned an article, the post would contain only a picture associated with the article and a link to the story. (Remember, always attach pictures to your blog posts and articles if you want to encourage pins.) People had to guess from that limited context whether the pin was relevant to themselves or their followers.
Pins present a particular challenge for attorneys, whose business is much more difficult to visualize than that of other industries, like fashion or food and beverage, that can garner large amounts of repins and conversions by posting high-quality pictures of clothing, accessories and recipes. Attorneys may create infographics or try to amass a collection of images – whether through stock, Instagram or hiring a photographer – to have at the ready when posting articles. But all of this takes time, and the reality is that even the best stock photo will not have as much pull as that delicious looking picture of Loaded Caramel Pumpkin Blondies.
By supporting additional pieces of information, article pins will allow attorneys to...[CONTINUE READING]
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