Pitfalls in Naming the New

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I am currently in my home state of California, a place known to some as “the land of fruits and nuts.” (Although, “the Left Coast” is my favorite of these playfully derisive names for California.)

California is indeed the fruit basket of the United States, producing 51% of the nation’s fruit. And amongst the growing and harvesting and selling of fruit, California farmers are busy creating the next generation of fruit hybrids among some of the state’s largest crops.

The creation of new fruit varieties is interesting stuff, but a recent article in the Los Angeles Times addressed an ancillary concern about the results: creating new fruits “opens up a promising range of possibilities for growers and consumers, but what to call the resulting fruits? No one really knows.” Would it surprise you to know that Pluot is a registered trademark of XX for a hybrid of plum and apricot fruit?

Please see full article below for more information.

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