California may be a lot of things, but business-friendly is generally not one of them. Case in point, the California Consumer Privacy Act (“CCPA”) will take effect on January 1, 2020. A series of recent potential amendments are still in the works, which could impact key aspects of the legislation-from who is included in the definition of consumer to the operation of loyalty programs. However, and particularly given the private right of action and the likelihood that any business with a potential presence in California will be affected, companies should be prepared to get out in front of this law before the effective date.