In This Issue:
- Brinker: Meal and Rest Periods Clarified, But...
- Dodd-Frank and Bankruptcy Law
- New Faces: Points from the President
- Celebrity Brands: To Wed or Not to Wed?
- How Safe is your Security Interest in Intellectual Property? Five Tips That Protect You
- Additional Insured Status: Is the Protection Illusion or Reality?
- Got Federal Income Taxes? Receiverships that May Have to Pay
- Excerpt from Celebrity Brands: To Wed or Not to Wed?
More and more, celebrities are becoming global brands, known as much for the products they endorse as their acting and music credits. Rock stars have eponymous perfumes; actors have footwear lines and entertainment agents are brokering consumer-goods ventures for their clients. Christina Aguilera and Adam Levine were even in a much publicized Twitter war-of-words over celebrity perfume deals. Celebrities are no longer just sponsoring or promoting products, they are now actively involved in the design and manufacture of myriad types of merchandise. Celebrity brands are good for business, and traditional manufacturers are often eager to do business with wellknown celebrity personalities.
The decision to marry a celebrity brand with a consumer products company raises many legal issues that are of great importance as the relationship flourishes—or fails. Among the most important issues are the structure of the corporate entity and the ownership and use of intellectual property, including the celebrity’s name and likeness.
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