"Powerful" Rebranding at International Trademark Association?


The International Trademark Association, known as INTA, unveiled a new website yesterday with some new branding and features. (Presser here, INTA Bulletin announcement here.) I like the overall design of the website itself. If you ignore the flipping blocks (which can be difficult), the site has a fairly clean and simple appearance. (The FAQ tells how to join the flipping blocks).

I am not, however, enthusiastic about the new slogan: Powerful Network Powerful Brands. If you have to tell people that these things are powerful, then, well, they're probably not. And do we really want the trademark association extolling the "power" of brands when the U.S. Congress has recently mandated a USPTO study on trademark bullying? (Incidentally, today is the deadline for submitting comments--see preceding link and Steve's prior posts here.) I would have expected much better branding from an organization so closely associated with the branding world, alas.

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