Practical tips for ensuring your comparative advertising is lawful

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Businesses that run comparative advertisements need to ensure that any comparative claims that they make can stand up to scrutiny. A successful claim for false, deceptive or misleading advertisements can be expensive and result in a loss of consumer confidence in your products or services.....make sure that your advertisements tick the right boxes now!

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Emma Atkins | Attorney Advertising

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