In a dramatic turn, a Belgian appeals courts reverses a lower court ruling and hold that Hebalife is no pyramid, but is in fact a legitimate direct selling business opportunity. The court validates “personal use” by distributors in pyramid analysis.
Herbalife: Belgian Appeal Court: Herbalife is No Pyramid, Validates Legitimacy – The Next Chapter in Personal Use
Herbalife: What the Short Sellers Missed:
This article tracks major regulatory actions over two decades to suggest that short sellers reliance on criticism of “personal use” may be misplaced.
Herbalife: What Short Sellers Missed on the Way to the Press Conference…
BurnLounge: Personal Use Recognized
In this case, a federal court expresses validity to distributor personal use, but rejects purchases of packages and sales tools where the predominant reason for purchase is merely to qualify for recruiting commissions in the opportunity.
FTC v. BurnLounge: Lessons Learned for MLM/Direct Selling
Editor and direct selling attorney, Jeff Babener of Babener & Associates, discusses these issues in his trilogy of articles on personal use and network marketing.
The pivotal issue of “personal use” will be thoroughly covered in the next Starting and Running the Successful MLM Company Conference taking place February 2014.
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