Prize promotions are an effective and increasingly popular marketing tool used globally for attracting customers. The internet and various social media platforms make this an attractive, cost efficient means of reaching a large, multi-jurisdictional customer base but it is not without its legal challenges.
This handbook is designed to equip our clients with a useful tool to assist them with the management of the early development stages of a promotion and to bring to their attention as soon as possible potentially problematic issues. Our advisors are available to offer more detailed advice including in respect of jurisdictions not detailed here. A list of our contacts is included. Please contact us if you require either advice in respect of the jurisdictions which are listed or those which are not listed.
Please note – this booklet is not intended to give advice in relation to gambling it being understood that prize promotions can stray into the realm of gambling regulation.
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