I’ve gone and written another book. Professional Services Marketing 3.0.
People who know my writing will be shocked that I, who have vocally abhorred gimmicks and clichés, are using 3.0, but it really is the best way to describe the content of this new book. And it really is the most convenient way to make my point that there is a new paradigm in professional services marketing, and how it is changing the nature of professional firm practice.
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