Protecting Consumer Privacy in an Era of Rapid Change- FTC Staff Report 2010


In December 2010, the Federal Trade Commission issued its preliminary proposed Framework for Consumer Data Privacy Protection for Businesses and Policy makers, entitled "Protecting Consumer Privacy in an Era of Rapid Change." The report serves as both a policy document to discuss new processes and also restates current FTC law regarding consumer privacy and protection. Most significantly, the proposed framework is intended to cover all commercial entities that collect or use consumer data that can be reasonably linked to a specific consumer, computer, or other device and reflects an intended broader jurisdictional enforcement role for the FTC.

The three broad proposals in the report consist of:

1. Adoption of privacy practices in all stages of business operations;

2. Simplification of consumer choice; and

3. Increasing transparency of data practices.

A follow up report is expected in early 2012.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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