Many things are being tokenized, but the growth of NFTs for digital art is booming. This, in part, is due to the recent headline news that Beeple’s iconic digital art work was sold at auction by Christie’s for $69 million. Other digital art is being created to leverage pre-exiting IP and physical art. This boom is creating great opportunities for IP owners who want to license their IP for use in NFTs. However, for those just entering the space, there are many things to consider given some of the unique aspects NFTs and digital art.

The IP owners that may capitalize on this NFT boom can include:

• brands that have famous trademarks, logos, and other brand identifiers;

• game companies that have unique characters or game art

• book, movie and other publishers that have unique characters and other IP;

• artists who created have physical or digital works;

• other IP owners...