Protecting Your Throwback Trademarks

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The revival of retro logos and packaging seems to be everywhere this year. You can hardly go into a store without seeing another product that is revisiting an old look. I snapped this shot during a shopping trip over the weekend and I’m not the only one who’s noticing, you can see images of Pepsi’s throwback products and General Mill’s retro packaging at Design O’Blog.

The return of these once forgotten logos made me wonder which ones are protected, and if periodical throwback advertising may be a strategy for maintaining trademark registrations.

Please see full article below for more information.

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