Law firms and legal departments are not harnessing the power of predictive coding and analytical technologies that can create substantial value for their clients in e-discovery. Their economically unsustainable model is based on an antiquated view that linear, manual review is more effectve than technology-assisted review. Predictive coding is an acceptable, more accurate, and more cost-effective way to conduct search in civil litigation. Attorneys who are experts in utilizing these tools can provide signficant value to their clients.