Publicity Rights in Ads: Obama vs. Weatherproof Co.

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In early January 2010, the Weatherproof outerwear company blatantly challenged a request from the White House to dismantle a massive advertisement the company placed in Times Square, New York. The ad prominently featured the President wearing a Weatherproof jacket. The Weatherproof outerwear company ultimately dismantled the ad but not before benefiting by a great deal of publicity both in Times Square and in the general media. This brief article unpacks the legal significance of the publicity rights issue. . .

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Frank Natoli, Natoli-Lapin, LLC | Attorney Advertising

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