In early January 2010, the Weatherproof outerwear company blatantly challenged a request from the White House to dismantle a massive advertisement the company placed in Times Square, New York. The ad prominently featured the President wearing a Weatherproof jacket. The Weatherproof outerwear company ultimately dismantled the ad but not before benefiting by a great deal of publicity both in Times Square and in the general media. This brief article unpacks the legal significance of the publicity rights issue. . .