RDA: Boon and Bane

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One of the central facts of life for a magazine publisher is retail display allowances, RDA. In each case, RDAs raise business and legal issues. RDA is a key part of any publisher’s marketing plan, and the complex requirements of the Robinson-Patman Act must be kept in mind in designing a RDA program.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Yee Wah Chin, Ingram Yuzek Gainen Carroll & Bertolotti, LLP | Attorney Advertising

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