Reach Out and Touch Someone's Wallet?


In years past, advertising in New Jersey was of little concern to the professional architect. While advertising has long been regulated by the State Board of Architects (“Board”), the rules concerning advertising only prohibited the use of the terms “architect,” “architectural,” “architect on staff,” “architectural services” or “the substantial equivalent” unless the advertiser was authorized to render architectural services. The focus of the advertising rule was clearly more concerned with identifying those individuals or entities that were authorized to render architectural services, rather than the manner of the advertisement itself. To the architect or architectural firm, seemingly authorized to render architectural services, regulations concerning advertising would have little impact. This changed late last year...

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