Along with increased news about the spread of COVID-19 across the country, there has been a surge of price gouging allegations and reports of government investigations into that conduct, particularly in the northeast, likely due to New York’s role as the apparent epicenter of the outbreak in the United States. These law enforcement efforts appear to be aimed at established businesses - retail chains, manufacturers (including those in supply chains), and online marketplaces (e.g., eBay) - rather than the individual trying to re-sell hand sanitizer on Facebook at a 300 percent markup.