Retail Sign Shape Trademarks: The "French Diamond Design"

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You probably have gathered by now that I like thinking and writing about non-traditional trademarks.

For some time, mostly when I'm in the car and I happen to notice them, I have been wondering about the shapes of various retail signs and how many of their owners may have sought to federally register them as non-traditional trademarks, separate and apart from the words.

My brief research has determined that this sign shape has been in use since 1963 by a famous national restaurant chain, and it became federally-registered about seven years ago; it now enjoys incontestable status...

Please see full article below for more information.

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