Rosetta Stone and Google Settle Trademark Case Over Sponsored Ads


Rosetta Stone and Google have agreed to dismiss a three-year-old trademark infringement lawsuit in the Eastern District of Virginia and “to meaningfully collaborate to combat online ads for counterfeit goods and prevent the misuse and abuse of trademarks on the Internet,” the companies announced in a joint statement on October 31, 2012.

The lawsuit, which was filed by Rosetta Stone in 2009, centered on Google’s use of sponsored links. Sponsored links are paid advertisements displayed alongside keyword results in Google’s search engine. Google allows sponsors to purchase certain keywords, including trademarks, which trigger the appearance of the sponsor’s advertisement and link when the keyword is entered as a search term. Rosetta Stone challenged Google’s policy of permitting persons other than the trademark owner to purchase sponsored link space in searches for a trademarked keyword. According to Rosetta Stone, competitors and counterfeiters were purchasing ad space on search results for its trademarks and diverting business. The sponsored links, Rosetta Stone said, also amounted to infringement and dilution of its trademarks.

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

Topics:  Advertising, Google, Rosetta Stone, Trademarks

Published In: Communications & Media Updates, Intellectual Property Updates, Science, Computers & Technology Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Venable LLP | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »