Sports fans and enthusiasts are drawn to professional and college sports for a number of reasons – the tremendous athleticism, the dramatic emotional swings, the depth of loyalty to a team or school, the enjoyment of shared time with friends and family – all of which yield great entertainment value.

But the reality is that not every game rewards the viewer in the end. Spectators knowingly take a risk every time they sit down to watch a game. Will the game live up to its billing? Will it exhibit high energy or low energy? Will it be nip and tuck to the end or a blowout from the beginning?

These uncertainties have always surrounded sports, and spectators have simply accepted these uncertainties as fundamental characteristics of sports. Couple this uncertainty with the fact that nearly every professional and collegiate sporting event is broadcast, streamed, and archived, making the breadth of choice orders of magnitude greater than just a few years ago. Up until recently, individuals have simply stuck with the tradition of watching their favorite and local teams and tuning in to the highlights for everything else. That is, until now.

The advent of Sports Excitement Analytics has ushered in a new era in sports entertainment. Today, sports fans and enthusiasts have a choice as to what to watch and when to start watching. Rather than blindly tuning in to a game, individuals can be alerted to the most exciting games and matches being played at that very moment and jump right into the action, whether that be on their television, mobile phone, or computer.