Seattle Plays Active Role In Reinvention of an Industry: Shaken by real estate downturn, senior living providers join forces, add new services and hunt for new sources of financing


Originally published in the Puget Sound Business Journal - September 14-20, 2012.

Senior housing providers saw the Great Recession transform their business -- from one that welcomes customers who want what they offer, to relying more on customers who need it.

That's because the real estate slump kept millions of aging Americans unable to trade their homes in for retirement ease -- until a medical scare or sudden disability forced them to move.

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