Look at any list of current SEO strategies and it will be immediately clear that the #1 tactic relates to content. In my last column on law firm SEO tactics to avoid in 2013, I concluded that more than anything else, we need to ensure a “regular flow of original content (and deep links flowing into that content)” and to “make good choices: on publishing, building audiences, coding, classification, proper description, and most important, connecting with people.”
I stand by those words. The bottom line is that content drives search traffic; this has never been truer than in 2013. Beyond the publishing of useful, targeted, and high-quality content, though, there are still some behind-the-scenes aspects of SEO that shouldn’t be overlooked.
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