SEO Tactics That Are Worth Your Time in 2013

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Look at any list of current SEO strategies and it will be immediately clear that the #1 tactic relates to content. In my last column on law firm SEO tactics to avoid in 2013, I concluded that more than anything else, we need to ensure a “regular flow of original content (and deep links flowing into that content)” and to “make good choices: on publishing, building audiences, coding, classification, proper description, and most important, connecting with people.”

I stand by those words. The bottom line is that content drives search traffic; this has never been truer than in 2013. Beyond the publishing of useful, targeted, and high-quality content, though, there are still some behind-the-scenes aspects of SEO that shouldn’t be overlooked.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Steve Matthews, Stem Legal Web Enterprises Inc. | Attorney Advertising

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