One of the best ways to achieve higher rankings within the search engines is to create a network of inbound

links that are trusted and aligned with your service offerings. Most contributors understand how JD Supra

helps to simplify the marketing of publications and work product, but the site also plays an important

role in helping to diversify your underlying link network.

The hub of any lawyer’s presence on JD Supra is their profile page. From a search marketing perspective, contributors should be concerned with two objectives. First, that their profile is constructed in a way that supports keyword targets for their core areas of practice and geographical targets. And second, that they create link structures that connect in both directions between their JD Supra profile page and their other web properties.

How can you do that? Here are some tips to get you started.