Shortened Grace Period For Canadian Telemarketers


On March 31, 2014, the Canadian Radio-television and Telecommunications Commission issued  a new Compliance and Regulatory Policy Notice (CRTC 2014-155).

Among other things, the CRTC has shortened the period of time for organizations to update their internal do-not-call lists. Under the new rules, internal lists must be updated within 14 days of receiving a do-not-call request. Currently, telemarketers have 31 days to update their internal lists. The new rule will be effective June 30, 2014.

The CRTC rejected an application by the Canadian Marketing Association to permit telemarketing by automated dialing announcing device (ADAD) when there is an existing business relationship between the telemarketer or client of the telemarketer and the the person being called. The current rule, which has been preserved, requires express consent to these types of marketing calls. If consent has been given and a ADAD call is placed, the telemarketer must announce the purpose of the call at the beginning of the message.

A press release summarizing the CRTC’s Compliance and Regulatory Policy Notice can be found here.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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