Shorts on Long Term Care December 2012


In this issue:

- Make Me a Channel of Your Peace

- CMS Signals Renewed Focus on Advance Directives and Residents’ Rights to Determine End-of-Life Care

An excerpt from "Make Me a Channel of Your Peace"

Over the nearly six years that we’ve published Shorts, the newsletter has changed, probably because I, as primary writer, have changed. In 2006 when we launched Shorts, it was admittedly a “marketing” piece, designed to inform our readers about new happenings in the law, health care operations, clinical developments and all things “long term care.” And admittedly, it was also designed to keep the Poyner Spruill Health Law Team front and center in the minds of our clients and potential clients. It worked. In 2006, we began with 300 readers. Today, our readership is somewhere in excess of 1,300, and I can barely keep up with the requests to “add me to your mailing list.” That’s a blessing.

Somewhere along the way, to my great surprise, we also got noticed by folks outside North Carolina. Our marketing director, without telling me, submitted Shorts On Long Term Care to the Legal Marketing Association’s international newsletter competition. In late 2009, she called me from Las Vegas to say that Shorts had just been named First Place Winner for law firm newsletters — not just among long term care or health care newsletters, but ALL newsletters written by law firms in the U.S. (and several other countries) on any legal topic. Boom, bang, boom. That was a special day!

Please see full newsletter below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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