Simplicity can be difficult. Simplifying your schedule, your inbox, your wardrobe, your clutter, your to-do list: none of this comes easily. The same is true for design. Many people will say that they want a clean layout with simple navigation and good use of white space, but often they will balk at implementing the resulting design. There is an instinct to fill space – with text, or textures, or gradients, or pictures, or any number of things. Clean layouts can look under designed, leaving some to believe they have been put together with little effort. When you are paying for a professionally designed website, it is understandable to want results that appear to be utilizing the enterity of your team’s skills.
From a design perspective, however, the most uncomplicated websites often take the most time to develop. A lot of thought must go into understanding how to best distill the information users need into the clearest, easiest to use configuration. It is much easier to just throw everything on the page and let the user figure it out. But that is not the best strategy for conversion.
From a comprehensive perspective, the Internet appears to be entering an era of less: less filler content, fewer overdone graphics. Sites without a lot of copy, particularly on the home page, are becoming the norm. One large scale image and a few simple illustrations are often all it takes to make a website look clean and modern. Since Google is actively discouraging people from...[CONTINUE READING]
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