Small Marketing Steps with Big Impact


Right now, as you read this, someone out there needs the service you provide. If you allow yourself to be quiet enough, you might pretend to hear the click of keystrokes as your next lead searches online for what he or she needs. Or, you might imagine the murmur of lunch conversation as your potential prospect asks a friend for a referral. As a solo or small firm attorney, you’ve set yourself the formidable task of connecting with these people—finding them, helping them to find you. Luckily, not all of it is so formidable. There are a number of small marketing steps you can take right now—“small” in cost and relative time commitment—that can have an enormous impact on the growth of your business. Here’s a look at some of them.

[This article originally published in the April/May 2009 Issue of the ABA GP/Solo Magazine]

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