So, I Stand (Happily) Corrected . . . Starbucks

Explore:  Logos Marketing Starbucks

A recent road trip in Texas flagged this roadside sign, depicting a likely famous non-verbal logo, standing all alone:

So, I dug up this little gem from our archives to refresh my memory on what I had said about it before: Which Non-Verbal Logo Doesn’t Belong?

Admittedly, I was skeptical about Starbucks’ move to extract the siren from the prior logo and the attempt to stand alone with the likes of the Swoosh, Golden Arches, and Shell, as a non-verbal logo – needing no further explanation to sell coffee and other things – but I’m happy to say (two years later) I’m fully on board now!

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Winthrop & Weinstine, P.A. | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »


Winthrop & Weinstine is an exciting, dynamic corporate business and commercial litigation law firm... View Profile »

Follow Winthrop & Weinstine, P.A.:

Reporters on Deadline

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.