So, I Stand (Happily) Corrected . . . Starbucks


A recent road trip in Texas flagged this roadside sign, depicting a likely famous non-verbal logo, standing all alone:

So, I dug up this little gem from our archives to refresh my memory on what I had said about it before: Which Non-Verbal Logo Doesn’t Belong?

Admittedly, I was skeptical about Starbucks’ move to extract the siren from the prior logo and the attempt to stand alone with the likes of the Swoosh, Golden Arches, and Shell, as a non-verbal logo – needing no further explanation to sell coffee and other things – but I’m happy to say (two years later) I’m fully on board now!

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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