Sochi Olympic Committee Serious About Unauthorised Associated Marketing

more+
less-

American lighter company Zippo quickly removed an image from its Facebook page where it suggested that one of the company’s lighter products saved the Olympic torch relay by reigniting the Olympic flame which had blown out during the start of the Russia wide torch relay. 

The site showed a photo of a Russian federal security guard relighting the torch with a lighter, which the company claimed was a Zippo model. Zippo also blogged on the Twitter site the hash tag #ZippoSavesOlympics.  The posts were brought to the attention of Sochi Olympic authorities, who contacted the company and arranged for their removal on the grounds that they were associating themselves with The Games whilst not being an official sponsor.

Given Russia’s checkered past in enforcing IP rights, including numerous past incidents of copy-cat marks and ambush marketing efforts, the quick response suggests that the Sochi officials are taking their sponsor exclusivity obligations seriously.

 


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© DLA Piper | Attorney Advertising

Written by:

more+
less-

DLA Piper on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×