Today, many of a company’s stakeholders, that is, your customers, employees, suppliers, partners and shareholders, get much of their information from online sources. The use, pervasiveness and ubiquity of social media and networks have radically changed the way we communicate.
There is no doubt that marketing and advertising professionals are making effective use of social media. But what of investor relations (IR) departments? Should they adopt social media as a means to achieve corporate communications and required disclosure? Or should they still be weighting the risks and opportunities associated with leveraging the power of social media?
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