Social Media And The Shifting Landscape: Enhancing consumer touch points and marketing impact

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UNDERSTANDING AND TARGETING THE CONSUMER -

Now more than ever, retailers need to focus on delivering relevant content, products and services to meet the individual needs of consumers. Retailers need to better understand and target their consumers to ensure their messages are not lost in the sea of marketing messages delivered to consumers through mobile apps, social media and Internet advertising.

Within the online sector, Facebook has been one of the pioneers of better understanding its users in order to deliver more targeted advertising. It is no coincidence that selecting “skiing” as an interest will quickly trigger a wealth of ski lodge and package holiday promotions.

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Topics:  Consent, Data Collection, Data Protection, Mobile Devices, Social Media

Published In: General Business Updates, Communications & Media Updates, International Trade Updates, Privacy Updates, Science, Computers & Technology Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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