UNDERSTANDING AND TARGETING THE CONSUMER -
Now more than ever, retailers need to focus on delivering relevant content, products and services to meet the individual needs of consumers. Retailers need to better understand and target their consumers to ensure their messages are not lost in the sea of marketing messages delivered to consumers through mobile apps, social media and Internet advertising.
Within the online sector, Facebook has been one of the pioneers of better understanding its users in order to deliver more targeted advertising. It is no coincidence that selecting “skiing” as an interest will quickly trigger a wealth of ski lodge and package holiday promotions.
Please see full article below for more information.
Firefox recommends the PDF Plugin for Mac OS X for viewing PDF documents in your browser.
We can also show you Legal Updates using the Google Viewer; however, you will need to be logged into Google Docs to view them.
Please choose one of the above to proceed!
LOADING PDF: If there are any problems, click here to download the file.
Topics: Consent, Data Collection, Data Protection, Mobile Devices, Social Media
Published In: General Business Updates, Communications & Media Updates, International Trade Updates, Privacy Updates, Science, Computers & Technology Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
© DLA Piper | Attorney Advertising