UNDERSTANDING AND TARGETING THE CONSUMER -
Now more than ever, retailers need to focus on delivering relevant content, products and services to meet the individual needs of consumers. Retailers need to better understand and target their consumers to ensure their messages are not lost in the sea of marketing messages delivered to consumers through mobile apps, social media and Internet advertising.
Within the online sector, Facebook has been one of the pioneers of better understanding its users in order to deliver more targeted advertising. It is no coincidence that selecting “skiing” as an interest will quickly trigger a wealth of ski lodge and package holiday promotions.
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