INTEGRATING SOCIAL MEDIA AND TRADITIONAL MEDIA -
Once a lawyer becomes familiar with how to use social media, the next step is to learn how to use these technologies effectively. Traditional online marketing activities such as firm web sites, email newsletter, and blogs are an effective and accepted way of promoting one’s practice. While most lawyers and firms are comfortable with these existing online marketing activities, they are much less comfortable with interacting on online social networks. Therefore, we recommend lawyers share their existing marketing materials with their online audience on social media.
Publicizing a law firm’s “traditional” online marketing materials on social media is a powerful method to remain on the radar screen of potential clients and referral sources. Lawyers who share news, case updates, articles, achievements, and blogs with social media’s vast online community create greater exposure for themselves and their firms. They can use this opportunity to link their social media content back to the firm’s web site, where they are more comfortable promoting themselves and their practice areas. By sharing traditional online marketing activities on social media, lawyers and firms can comfortably engage with a wider online audience while at the same time directing that audience back to their existing marketing platforms.
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