Twitter is a real-time information and “micro-blogging” social media tool that enables lawyers and law firms to send potential clients and referral sources brief updates on what’s new with their firm. Posts are limited to 140 characters and are called Tweets. Tweets are sent in real time to any Twitter account holder who has decided to “follow” (subscribe to) the lawyer’s or law firm’s account and can include links to other web pages, such as a firm web site, blog, or article of interest.
The primary benefit of Twitter is to allow users to easily share information on their area of legal expertise, without the time-management and third-party content concerns associated with a Facebook social media profile. On the other hand, Twitter is not ideal for all lawyers because it does not allow users to create a detailed online profile and because it is a different online networking format than they may be familiar with on “traditional” social media sites.
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