Social media is an important marketing and business development tool. Lawyers and law firms are beginning to recognize that social media web sites are a valuable form of branding and relationship-building. Social media is an effective means of communicating a firm’s brand in today’s online marketplace and of allowing a firm’s lawyers to establish and maintain relationships with clients and contacts.

Social media adds brand value. A firm’s brand is critical to its success, and its lawyers serve as a reflection of the brand in the courtroom, boardroom, and through their online activities. Responsible and effective social media activities can add value to the firm’s business and help generate new clients in the following ways...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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