Social Media Guide for Lawyers - v.2.0: Best Practices Guide


Social media is an important marketing and business development tool. Lawyers and law firms are beginning to recognize that social media web sites are a valuable form of branding and relationship-building. Social media is an effective means of communicating a firm’s brand in today’s online marketplace and of allowing a firm’s lawyers to establish and maintain relationships with clients and contacts.

Social media adds brand value. A firm’s brand is critical to its success, and its lawyers serve as a reflection of the brand in the courtroom, boardroom, and through their online activities. Responsible and effective social media activities can add value to the firm’s business and help generate new clients in the following ways...

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