Social Media Guide for Lawyers v.2.0: How-To Guide to Social Media Platforms: Facebook


With more than 845 million active users, Facebook is the most visited web site in the world. Facebook allows lawyers to interact with friends, colleagues, and people from across the globe. It allows users to create online profiles, add friends, exchange messages, and notify other Facebook users automatically when they update their Facebook profile.

Lawyers use Facebook to create personal profiles and connect with old friends, business associates, and others who share their interests. Law firms create business pages to notify their fans about updates involving their lawyers and practice, and to share legal publications and firm blog posts. The primary benefit of Facebook is that it allows lawyers and firms to network professionally on a social and casual Internet platform that is visited by more people than any other site on the planet. On the other hand, interacting on Facebook can be time-consuming if not monitored appropriately, and it allows third parties to post content on a Facebook profile that is not their own if privacy settings are not adjusted.

Facebook is in the process of transitioning its existing Profile to a new Timeline format. A description of Timeline’s new features and privacy settings are described later in this section.

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