Social Media Guide for Lawyers v.2.0: Sample Social Media Policies



Introduction -

Social media encompasses a broad sweep of online activity, all of which is trackable and traceable. These online networks include not only the blogs you may write and those to which you comment, but social networks such as Facebook and MySpace; professional networks such as LinkedIn; and the live blogging tool, Twitter. This policy is directed primarily at social media participation when acting on behalf of the Firm, participating in a manner that is directly linked to the Firm, or when using Firm equipment or the Firm domain. It is important to note that any online conduct by members of the Firm may reflect, both positively and negatively, on the Firm. Even if you participate in social media using a personal email address and there is no reference to the Firm, anything you publish can easily be tracked to the Firm.

Purposes of Policy -

As a Firm, we believe that while access to certain online tools on Firm computers is allowed, the work we do for our clients is our utmost priority. Therefore, employees should limit time spent on social and business networking sites to appropriate times, avoid uses which do not have a legitimate business purpose, and strive to avoid uses which conflict with the professional image or policies of the Firm. While the Firm recognizes social media may be used as a supplementary marketing tool, if improperly or carelessly used it can result in negative consequences such as...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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