Before launching a social media marketing campaign, consider the following:

1.  Be sure you disclose what information you collect from your audience, why you collect it, and how you use that information.
2. Does your marketing campaign or website use “cookies”?  If so, disclose it.  If you do not know, ask your web developer (or someone else who could explain this practice to you), then disclose accurately what your site uses.
3. Does your marketing campaign target children?  If not, be sure to address this honestly- for example by prohibiting use of your site by children under the age of 13.  If so, be sure you comply with the Children’s Online Privacy Protection Act.  It would be a good idea to have a lawyer review your policies or advise how to comply with this law.