Social Media Vanity URLs: Who's Claiming Your Brand?


[author: Kathryn L. Ossian]

Certain social media sites, including Facebook, Twitter and Google+, allow users to use “vanity URLs” that create a direct link to the user’s profile. For example, Miller Canfield's Twitter vanity URL is Facebook and Twitter vanity URLs have been around for a few years; Google+ just launched its early this month. Do you know if your organization’s brand is being used as someone else's vanity URL? Chances are, if you didn't reserve the brand as a URL, someone else did and is using it to direct traffic to his or her profile.

Not unlike the registration of domain names in the early days of the Internet, the initial reservation of vanity URLs is on a first come, first served basis. If you find that your brand is being used by someone else as a vanity URL on a social media site, requesting a takedown is necessary. Doing so, particularly in the case of federally registered trademarks and service marks, can result in the site freeing up the URL for your organization’s use. For more information or assistance in a vanity URL takedown, please contact us.

Learn more about the Google+ vanity URL launch.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Miller Canfield | Attorney Advertising

Written by:


Miller Canfield on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.