Social Selling Survey — We Asked, You Answered


We’re always interested in how enterprises view social selling. So following a recent PeopleLinx webinar, we surveyed participants on the benefits and challenges of social selling. Here’s what you told us:

You expect Social Selling to increase over the next year.

Over 2/3 of you report that “some” of your sales teams are currently utilizing social selling tactics, and you expect most of them to use social selling within the next 12 months.

Social Selling benefits the top of the funnel.

57% of you said that building brand awareness is a main benefit of social selling and 43% pointed to lead generation.

The why and the how are both challenges.

Training, and buy-in are seen as the biggest challenges to the deployment of social selling. Perceived value and company culture are also popular challenges for sales managers, who fear that it’s difficult to integrate social into the existing selling processes.

Want to see the details? Check out the data for yourself.

Click for slide show.

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© PeopleLinx, Inc. | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.