In this issue: When in Rome: Regional Social Media Providers Fend Off Facebook; Battle of the Books: Lamebook Sues Facebook in Trademark Dispute; Protected Employee Speech and Social Media: Old Wine in a New Bottle; District Court Rejects Unilateral Modification of Online User Agreement; The Cloud and the Crowd; Long Arm Jurisdiction: Polish Data Protection Authority Challenges Facebook Privacy Practices; and Social Media Spam: Facebook Gears Up Anti-Spam Activities.

In this issue of Socially Aware, our guide to the law and business of social media, we take a look at Facebook’s trademark disputes with Lamebook, Teachbook and Placebook. We highlight a number of countries where the leading social media provider is a company other than Facebook. We examine employment law issues in connection with an employee’s derogatory remarks on her Facebook page, and we review a recent California district court decision rejecting a website operator’s unilateral modification of an online user agreement. We ponder the relationship between social media and cloud computing, perhaps the two most significant information technology developments of recent years. We discuss the Poland Data Protection Authority’s rejection of Facebook’s position that its operations are not subject to that country’s data protection laws. Finally, we examine the rise of social media spam, and Facebook’s efforts to combat such spam.

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