Socially Aware: The Social Media Law Update - Vol. 3, Issue 1 - January 2012


In this issue: Running Contests and Sweepstakes on Facebook, Google+ and Twitter: How the Rules Stack Up; Proposed Facebook Settlement Underscores the FTC’s Privacy Priorities; Standard for Discovery of Anonymous Internet Users’ Identities Remains in Flux; Editors’ Predictions for 2012; Tracking the Trackers: Social Media Companies Face Pressure for Tracking Users’ Browsing Habits; Updated FINRA Guidance on Social Media Websites and the Use of Personal Devices; Agreement Reached in Belgium on Google Street View Privacy Concerns; Northern District of California Court Addresses the Law of the (Virtual) Horse (and Bunny); and Status Updates.

We welcome you to a special New Year’s edition of Socially Aware, our Burton Award-winning guide to the law and business of social media. To kick off 2012, we provide our predictions for the coming year, and we take a nostalgic look back at the most popular topics on Facebook, Twitter and YouTube in 2011. We also compare the contest and sweepstakes rules of three major social media platforms; discuss the FTC’s proposed order settling its claims against Facebook’s privacy practices; review the emerging case law regarding the discovery of the identities of anonymous Internet users; highlight recent disclosures relating to Facebook’s online tracking of visitors; provide an overview of FINR A’s updated guidance to broker-dealer members on social media usage; and take a close look at a recent court decision applying intellectual property laws to user-created virtual objects. And we conclude with Status Updates, our round-up of social media news items.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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