Likelihood of confusion? Likelihood of dilution? Blurring? Tarnishment? All to the left?
To closely examine Sears' most recent trademark infringement and dilution law suit and complaint concerning the DIEHARD brand against the maker of DieHard Spray ("a numbing agent for male genitalia"), check out Sears, Roebuck & Co. v. Rockhard Laboratories, Inc., venued in the Northern District of Illinois (Complaint) (Exhibit 1) (Exhibit 2).
I'm left wondering, might Bruce Willis make a cameo appearance in this trademark fight?
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Intellectual Property Updates
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