Special Alert: E-Commerce Retailers Agree to End Post-Transaction Marketing Practices

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In response to the ongoing investigation of online marketing practices by the U.S. Senate Committee on Commerce, Science, and Transportation, led by Senator John D. Rockefeller, IV, several e-commerce marketers and retailers have agreed to cease engaging in post-transaction marketing, whereby they would share their customers’ billing information with third-party marketers. Senator Rockefeller’s interest in this issue arose from consumer complaints that third-party marketers engaged in post-transaction marketing do not provide consumers with adequate notice of the additional charges incurred.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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